#heroe

We track 70 posts using #heroe across 2 networks, carrying 9.4M engagement between them — an average of 133.8K per post.

It is used most on Instagram: 69 of the 70 posts we hold, 99% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 133.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →