#happyhalloween

We track 58 posts using #happyhalloween across 6 networks, carrying 19.4M engagement between them — an average of 333.7K per post.

It is used most on X / Twitter: 24 of the 58 posts we hold, 41% of the total.

Where it performs hardest per post, though, is TikTok, averaging 975.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →