#cumpleaños

We track 65 posts using #cumpleaños across 4 networks, carrying 23.2M engagement between them — an average of 357.7K per post.

It is used most on TikTok: 37 of the 65 posts we hold, 57% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 544.9K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →