#halloween

We track 1099 posts using #halloween across 9 networks, carrying 373.2M engagement between them — an average of 339.5K per post.

It is used most on Bluesky: 410 of the 1099 posts we hold, 37% of the total.

Where it performs hardest per post, though, is TikTok, averaging 981.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →