#follow

We track 398 posts using #follow across 4 networks, carrying 14.9M engagement between them — an average of 37.4K per post.

It is used most on Bluesky: 254 of the 398 posts we hold, 64% of the total.

Where it performs hardest per post, though, is Instagram, averaging 221.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →