#instagood

We track 444 posts using #instagood across 4 networks, carrying 61.1M engagement between them — an average of 137.5K per post.

It is used most on Bluesky: 197 of the 444 posts we hold, 44% of the total.

Where it performs hardest per post, though, is Instagram, averaging 393.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →