#family

We track 1212 posts using #family across 8 networks, carrying 311.7M engagement between them — an average of 257.2K per post.

It is used most on Douyin: 696 of the 1212 posts we hold, 57% of the total.

Where it performs hardest per post, though, is TikTok, averaging 835.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →