#fails

We track 32 posts using #fails across 5 networks, carrying 18M engagement between them — an average of 561.1K per post.

It is used most on TikTok: 24 of the 32 posts we hold, 75% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 747.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →