#fail
The most viral posts using #fail across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.
We track 736 posts using #fail across 7 networks, carrying 217.3M engagement between them — an average of 295.2K per post.
It is used most on TikTok: 624 of the 736 posts we hold, 85% of the total.
Where it performs hardest per post, though, is Instagram, averaging 1.5M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.
Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →
Top #fail posts ALL NETWORKS
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Most viral #fail on TikTok
See all 624 TikTok posts and track new ones live.
Most viral #fail on Bluesky
See all 78 Bluesky posts and track new ones live.
Most viral #fail on Instagram
See all 14 Instagram posts and track new ones live.
Most viral #fail on Douyin
See all 10 Douyin posts and track new ones live.
Most viral #fail on X / Twitter
Most viral #fail on Pinterest
Most viral #fail on Mastodon
#fail in five questions
What is #fail and where is it used?
A hashtag with 736 posts tracked by ViralHunt across 7 networks, mostly on TikTok (624 posts). Those posts add up to 217.3M engagement, about 295.2K per post.
Where does #fail perform best?
On Instagram: 1.5M engagement per post on average, even though it is posted more on TikTok. It is used in one place and works better in another.
When do people post with #fail?
Mostly on Wednesdays, around 20:00 UTC: 20% of the 726 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.
Who uses #fail most?
espn (TikTok, 190 posts), overtime (TikTok, 127 posts), andyyjiang (TikTok, 86 posts), barstoolsports (TikTok, 76 posts), chrislucker.bsky.social (Bluesky, 6 posts), anthropunk.bsky.social (Bluesky, 4 posts).
Which hashtags go with #fail?
Other tags with volume on the same networks: #eastcoastkin, #birdoftheday, #indiegame, #nowplaying, #news, #filmsky.
When people post with #fail
Hour of day and day of the week of the 726 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.
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