#fail

We track 593 posts using #fail across 7 networks, carrying 211.8M engagement between them — an average of 357.2K per post.

It is used most on TikTok: 542 of the 593 posts we hold, 91% of the total.

Where it performs hardest per post, though, is Instagram, averaging 1.5M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →