#fact

We track 122 posts using #fact across 5 networks, carrying 6.4M engagement between them — an average of 52.7K per post.

It is used most on Instagram: 58 of the 122 posts we hold, 48% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 90.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →