#explorereels

We track 12 posts using #explorereels across 2 networks, carrying 2.4M engagement between them — an average of 203.9K per post.

It is used most on Instagram: 11 of the 12 posts we hold, 92% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 222.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →