#explained

We track 100 posts using #explained across 3 networks, carrying 9.3M engagement between them — an average of 93.4K per post.

It is used most on TikTok: 77 of the 100 posts we hold, 77% of the total.

Where it performs hardest per post, though, is Instagram, averaging 104.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →