#experiment

We track 562 posts using #experiment across 5 networks, carrying 120M engagement between them — an average of 213.5K per post.

It is used most on TikTok: 415 of the 562 posts we hold, 74% of the total.

Where it performs hardest per post, though, is Instagram, averaging 306.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →