#emotions

We track 989 posts using #emotions across 5 networks, carrying 85.9M engagement between them — an average of 86.8K per post.

It is used most on Douyin: 885 of the 989 posts we hold, 89% of the total.

Where it performs hardest per post, though, is TikTok, averaging 122.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →