#elephanttoothpaste

We track 11 posts using #elephanttoothpaste across 3 networks, carrying 12.7M engagement between them — an average of 1.2M per post.

It is used most on TikTok: 8 of the 11 posts we hold, 73% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1.6M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →