#dessert

We track 259 posts using #dessert across 7 networks, carrying 45.6M engagement between them — an average of 175.9K per post.

It is used most on Douyin: 134 of the 259 posts we hold, 52% of the total.

Where it performs hardest per post, though, is Instagram, averaging 613.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →