#decay
The most viral posts using #decay across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.
We track 197 posts using #decay across 3 networks, carrying 60.2K engagement between them — an average of 305 per post.
It is used most on Bluesky: 188 of the 197 posts we hold, 95% of the total.
Where it performs hardest per post, though, is Instagram, averaging 18.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.
Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →
Top #decay posts ALL NETWORKS
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Most viral #decay on Bluesky
See all 188 Bluesky posts and track new ones live.
Most viral #decay on Mastodon
See all 6 Mastodon posts and track new ones live.
Most viral #decay on Instagram
#decay in five questions
What is #decay and where is it used?
A hashtag with 197 posts tracked by ViralHunt across 3 networks, mostly on Bluesky (188 posts). Those posts add up to 60.2K engagement, about 305 per post.
Where does #decay perform best?
On Instagram: 18.9K engagement per post on average, even though it is posted more on Bluesky. It is used in one place and works better in another.
When do people post with #decay?
Mostly on Thursdays, around 22:00 UTC: 26% of the 197 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.
Who uses #decay most?
uglyreykjavik.bsky.social (Bluesky, 46 posts), biketouring.nearby.pixelfed.social.ap.brid.gy (Bluesky, 38 posts), aliatmaca.bsky.social (Bluesky, 19 posts), valere-de-lionsac.bsky.social (Bluesky, 6 posts), ObsidianUrbex (Mastodon, 6 posts), science (Instagram, 3 posts).
Which hashtags go with #decay?
Other tags with volume on the same networks: #photography, #abandoned, #architecture, #countryside, #streetphotography, #iceland.
When people post with #decay
Hour of day and day of the week of the 197 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.
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