#explore

We track 3426 posts using #explore across 8 networks, carrying 318.4M engagement between them — an average of 92.9K per post.

It is used most on Instagram: 1760 of the 3426 posts we hold, 51% of the total.

Where it performs hardest per post, though, is TikTok, averaging 226.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →