#dark

We track 208 posts using #dark across 7 networks, carrying 13M engagement between them — an average of 62.5K per post.

It is used most on Bluesky: 122 of the 208 posts we hold, 59% of the total.

Where it performs hardest per post, though, is Instagram, averaging 213.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →