HASHTAGS/#cozy

#cozy

The most viral posts using #cozy across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.

771posts tracked
10.8Mtotal engagement
7networks

We track 771 posts using #cozy across 7 networks, carrying 10.8M engagement between them — an average of 14K per post.

It is used most on Bluesky: 733 of the 771 posts we hold, 95% of the total.

Where it performs hardest per post, though, is Instagram, averaging 981.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →

Top #cozy posts ALL NETWORKS

INST4.4M
INST2.6M
TIKT1.7M
INST1.2M
INST444.7K

Most viral #cozy on Bluesky

BLUE2.3K
BLUE1.5K
BLUE485
BLUE352
BLUE344

Most viral #cozy on Pinterest

PINT
Pinterest post by @keely_mcneil
@keely_mcneil · Pinterest
19.2K
PINT
Pinterest post by @theirishgremlin
@theirishgremlin · Pinterest
19.2K
PINT8.4K
PINT6.8K
PINT
Pinterest post by @DrM0nster
@DrM0nster · Pinterest
5.4K

Most viral #cozy on Instagram

INST4.4M
INST2.6M
INST1.2M
INST444.7K
INST56.1K

Most viral #cozy on TikTok

TIKT1.7M
TIKT29.6K
TIKT29.3K
TIKT26.8K
TIKT20.5K

Most viral #cozy on Mastodon

MAST76
MAST72

Most viral #cozy on Douyin

DOUY889

Most viral #cozy on Tumblr

TUMB
Grey
@Life in Pictures · Tumblr
397

#cozy in five questions

What is #cozy and where is it used?

A hashtag with 771 posts tracked by ViralHunt across 7 networks, mostly on Bluesky (733 posts). Those posts add up to 10.8M engagement, about 14K per post.

Where does #cozy perform best?

On Instagram: 981.3K engagement per post on average, even though it is posted more on Bluesky. It is used in one place and works better in another.

When do people post with #cozy?

Mostly on Mondays, around 00:00 UTC: 18% of the 767 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.

Who uses #cozy most?

coffeeexplorer.bsky.social (Bluesky, 49 posts), ludosity.bsky.social (Bluesky, 31 posts), cats-dogs-world.bsky.social (Bluesky, 18 posts), yuu-creates.bsky.social (Bluesky, 16 posts), ai_work_flows_ (Instagram, 2 posts), miraesto_seasonal (Instagram, 2 posts).

Which hashtags go with #cozy?

Other tags with volume on the same networks: #gaming, #art, #indiegame, #gamedev, #coffee, #cute.

When people post with #cozy

Hour of day and day of the week of the 767 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.

By hour (UTC)

00061218

By weekday

SunMonTueWedThuFriSat

Track #cozy across every network

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