#cos

We track 330 posts using #cos across 3 networks, carrying 37.3M engagement between them — an average of 112.9K per post.

It is used most on Douyin: 282 of the 330 posts we hold, 85% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 103.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →