#cookie

We track 52 posts using #cookie across 5 networks, carrying 27.4M engagement between them — an average of 526.2K per post.

It is used most on TikTok: 35 of the 52 posts we hold, 67% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 781K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →