#chef

We track 92 posts using #chef across 5 networks, carrying 22.5M engagement between them — an average of 244.4K per post.

It is used most on Douyin: 31 of the 92 posts we hold, 34% of the total.

Where it performs hardest per post, though, is TikTok, averaging 923.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →