#butter

We track 63 posts using #butter across 5 networks, carrying 56.7M engagement between them — an average of 899.6K per post.

It is used most on TikTok: 52 of the 63 posts we hold, 83% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1.1M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →