#brand

We track 219 posts using #brand across 4 networks, carrying 2.7M engagement between them — an average of 12.2K per post.

It is used most on Bluesky: 130 of the 219 posts we hold, 59% of the total.

Where it performs hardest per post, though, is Douyin, averaging 47.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →