#birthday

We track 686 posts using #birthday across 8 networks, carrying 68.2M engagement between them — an average of 99.5K per post.

It is used most on Bluesky: 498 of the 686 posts we hold, 73% of the total.

Where it performs hardest per post, though, is Instagram, averaging 834.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →