#birthday

We track 296 posts using #birthday across 7 networks, carrying 62M engagement between them — an average of 209.4K per post.

It is used most on Bluesky: 142 of the 296 posts we hold, 48% of the total.

Where it performs hardest per post, though, is TikTok, averaging 942K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →