#awkward

We track 44 posts using #awkward across 4 networks, carrying 16.2M engagement between them — an average of 368.4K per post.

It is used most on Douyin: 20 of the 44 posts we hold, 45% of the total.

Where it performs hardest per post, though, is TikTok, averaging 624.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →