Most Engaged Instagram Creators
Ranked by real tracked engagement — measured by ViralHunt across the Instagram posts we track.
This ranking covers 100 Instagram creators, drawn from 58,079 posts ViralHunt tracks — 7517.5M in combined likes, comments and views.
@instagram leads it with 5241.9M across 8,378 tracked posts, 70% of everything on this page and 802.9× the median creator here — a spread wide enough that the top of this list is doing something the rest of it is not.
Positions come from the posts themselves, not from audience size: an account with a small following that consistently outperforms it places above a larger one that does not. Ranked by tracked engagement, recalculated as new posts are collected, so this page moves as the Instagram accounts we track do. How ViralHunt measures this →
Top Instagram creators by niche
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