Loomly vs Sprout Social (2026): pricing, features, which to pick
Loomly from $49/mo (annual; $65 monthly), Sprout Social from ~$79/seat/mo (annual), $99 monthly, checked by hand in 2026. Where each one wins, what a team of five really pays, and the cases where neither is the right buy.
- Loomly: Starter stops at 3 users; Beyond (60 accounts, unlimited users) is the first tier that seats five
- Sprout Social: 5 seats on Essentials, their cheapest plan
- ViralHunt: Agency: up to 10 users and 10 brands
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Loomly | small teams and agencies that need a clear approval workflow before anything goes out | from $49/mo (annual; $65 monthly) | 12 social accounts, 3 users (Starter) | Free trial |
| Sprout Social | teams managing and publishing across owned social accounts | from ~$79/seat/mo (annual), $99 monthly | 1 seat, billed annually ($99 monthly) | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Loomly and Sprout Social? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Loomly | Sprout Social | ViralHunt |
|---|---|---|---|
| Social platforms covered | 10, Facebook, Instagram, X, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Threads, Snapchat | Owned social accounts | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | Partial | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | ✓ | Partial | ✓ |
| AI content studio | Partial | Partial | ✓ |
| Built-in team chat | Partial | Partial | ✓ |
| Browser-extension scrapers | ✗ | ✗ | ✓ |
| Niche / keyword tracking | ✗ | Partial | ✓ |
| Mention / sentiment listening | ✗ | ✓ | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✗ | ✓ | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | from $49/mo (annual; $65 monthly) | from ~$79/seat/mo | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Loomly?
Loomly is a social media management platform built around a shared calendar: every post moves through drafts, comments and an approval workflow, with post ideas (holidays, trending topics, RSS), a media library, per-network previews, automated publishing and analytics. Starter is $49 a month billed annually ($65 monthly) for 12 social accounts and 3 users; Beyond is $249 a month annually ($332 monthly) for 60 accounts and unlimited users, with custom roles and branding; both have a no-card trial. It publishes to Facebook, Instagram, X, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Threads and Snapchat. It organises your own content; it does not discover what is going viral across networks.
- Clean calendar with drafts, comments and approvals built in
- Post ideas and a media library to keep the calendar full
- Per-network previews and automated publishing to 9+ networks
- No viral or trending discovery; analytics cover only your accounts
- Starter seats 3 users; the next tier is $249 a month
- No social listening, no inbox on the entry plan
Pricing: from $49/mo (annual; $65 monthly)
What is Sprout Social?
Sprout Social is an all-in-one social media management suite: scheduling, a unified inbox, analytics and, on higher tiers, social listening. It is built around managing and publishing to your own social accounts. It is powerful and polished, but expensive (priced per seat, with listening as a paid add-on) and is not designed to discover what is going viral across networks.
- Full publishing + smart inbox + analytics suite
- Strong reporting and approval workflows
- Social listening on higher tiers
- Expensive, priced per seat
- Social listening costs extra
- Not a cross-network viral-discovery tool
Pricing: from ~$79/seat/mo (annual), $99 monthly
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Loomly if your job is small teams and agencies that need a clear approval workflow before anything goes out. Clean calendar with drafts, comments and approvals built in.
- Sprout Social if your job is teams managing and publishing across owned social accounts. Full publishing + smart inbox + analytics suite.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
The third option: ViralHunt
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
Comparing Loomly and Sprout Social because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Loomly, best for small teams and agencies that need a clear approval workflow before anything goes out.
- Sprout Social, best for teams managing and publishing across owned social accounts.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.