Brand24 vs Postiz (2026): pricing, features, which to pick
Brand24 from ~$199/mo, Postiz from $29/mo for 5 channels (7-day trial); self-hosting free, checked by hand. Where each wins, what a team pays, and the cheaper option: ViralHunt from $29.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Brand24 | brands tracking mentions, sentiment and reputation | from ~$199/mo | 1 user, 3 keywords, billed annually | Free trial |
| Postiz | teams that want an open-source scheduler their agent can drive, or to self-host and own the data | from $29/mo for 5 channels (7-day trial); self-hosting free | not verified | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Brand24 and Postiz? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Brand24 | Postiz | ViralHunt |
|---|---|---|---|
| Social platforms covered | Web + social mentions | 12+ (X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, Reddit, Discord, Bluesky, Mastodon) | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | Partial | ✗ | ✓ |
| Per-post engagement tracking | Partial | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | ✗ | ✗ | ✓ |
| AI content studio | Partial | Partial | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | ✗ | ✗ | ✓ |
| Niche / keyword tracking | ✓ | ✗ | ✓ |
| Mention / sentiment listening | ✓ | ✗ | Partial |
| Post scheduling & publishing | ✗ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | ✓ | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | from ~$199/mo | from $29/mo (7-day trial); self-hosting free | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Brand24?
Brand24 is a social listening tool that monitors mentions of your brand or keywords across social media, news, blogs and forums in real time, with sentiment analysis, AI summaries and anomaly detection. It is built for reputation tracking and share-of-voice, great for knowing what people say about you, but not designed to discover viral content you can repurpose, and it has no content workflow.
- Real-time mention tracking with sentiment
- AI summaries + anomaly detection
- Slack and CRM integrations
- Listening-first, not a viral-discovery engine
- No editorial workflow or board
- Priced by mention volume
Pricing: from ~$199/mo
What is Postiz?
Postiz is an open-source "agentic social media scheduler": cloud plans from $29 a month (Standard, 5 channels) to $99 (Ultimate, 100 channels), or self-hosted on your own server at no licence cost. Every plan includes the hosted MCP server, the Postiz CLI, the public API and webhooks, so Claude, ChatGPT, Codex, Cursor or Gemini can schedule through it. It publishes to X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Threads, Pinterest, Reddit, Discord, Bluesky, Mastodon and more. Like Blotato, it is the last mile only: it does not find the content.
- Open source and self-hostable
- MCP server, CLI, API and webhooks on every plan
- Wide network list including Reddit, Discord, Bluesky and Mastodon
- No trend or viral discovery
- No drafts, review or approval gate for what an agent sends
- Channel caps per plan (5 on Standard)
Pricing: from $29/mo for 5 channels (7-day trial); self-hosting free
What is ViralHunt?
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Brand24 if your job is brands tracking mentions, sentiment and reputation. Real-time mention tracking with sentiment.
- Postiz if your job is teams that want an open-source scheduler their agent can drive, or to self-host and own the data. Open source and self-hostable.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
Comparing Brand24 and Postiz because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Brand24, best for brands tracking mentions, sentiment and reputation.
- Postiz, best for teams that want an open-source scheduler their agent can drive, or to self-host and own the data.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.