Brand24 vs Exploding Topics (2026): Features, Pricing & Alternative

Brand24 vs Exploding Topics compared on features, platforms and pricing — plus ViralHunt, the all-in-one alternative that tracks viral content across 8+ networks.

Choosing between Brand24 and Exploding Topics? Below we break them down feature by feature, on pricing and on use case — and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 8+ networks.

Feature Brand24 Exploding Topics ViralHunt
Social platforms covered Web + social mentions Trends across the web 8+ — TikTok, Instagram, Facebook, Pinterest, Reddit, X, RSS, Quora, Tumblr
Real-time viral content discovery Partial Partial ✓
Per-post engagement tracking Partial ✗ ✓
Cross-platform trending radar ✗ Partial ✓
Editorial board (Kanban workflow) ✗ ✗ ✓
AI content studio Partial ✗ ✓
Built-in team chat ✗ ✗ ✓
Browser-extension scrapers ✗ ✗ ✓
Niche / keyword tracking ✓ ✓ ✓
Mention / sentiment listening ✓ ✗ Partial
Post scheduling & publishing ✗ ✗ ✗
Public API + AI-agent access ✓ Partial ✓
Free trial ✓ ✓ ✓
Starting price from ~$199/mo from ~$39/mo 14-day free trial
Bottom line: Brand24 (brands tracking mentions, sentiment and reputation.) and Exploding Topics (spotting rising topics and market trends early.) each do their job well. If what you actually need is to discover viral content across every network and act on it as a team, ViralHunt covers 8+ platforms with a built-in editorial board, AI studio and chat — usually for less.

📡 8+ networks, one screen

TikTok, Instagram, Facebook, Pinterest, Reddit, X, RSS, Quora & Tumblr — viral posts and engagement in a single radar.

🗂️ Built-in workflow

Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat — no extra tools.

💸 Better value

One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.

What is Brand24?

Brand24 is a social listening tool that monitors mentions of your brand or keywords across social media, news, blogs and forums in real time, with sentiment analysis, AI summaries and anomaly detection. It is built for reputation tracking and share-of-voice — great for knowing what people say about you, but not designed to discover viral content you can repurpose, and it has no content workflow.

Pros
  • Real-time mention tracking with sentiment
  • AI summaries + anomaly detection
  • Slack and CRM integrations
Cons
  • Listening-first — not a viral-discovery engine
  • No editorial workflow or board
  • Priced by mention volume

Pricing: from ~$199/mo

What is Exploding Topics?

Exploding Topics uses machine learning to surface emerging trends, products and markets months before they peak. It is a trend-spotting database with a weekly newsletter and a Trends API, ideal for early market research. The catch: it shows topic-level trends — not the actual viral posts on each social network — and has no engagement tracking or team tools.

Pros
  • Genuinely early trend detection (12-month forecasts)
  • Affordable entry plan
  • Trends API for automation
Cons
  • Topic-level only — not per-network viral posts
  • No engagement tracking or team workflow
  • API is a costly add-on

Pricing: from ~$39/mo

What is ViralHunt?

ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 8+ networks — TikTok, Instagram, Facebook, Pinterest, Reddit, X, RSS, Quora and Tumblr — in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, so a whole team can find, assign and create content in one place instead of juggling separate tools.

Pros
  • Tracks viral posts across 8+ networks in one dashboard
  • Built-in editorial board, AI studio and team chat — no extra tools
  • Cross-platform trending radar + niche/keyword filters
  • Affordable, with a free trial
Cons
  • Not a post scheduler/publisher
  • Younger brand than the incumbents

Pricing: 14-day free trial

Which should you choose?

Frequently asked questions

Is Brand24 or Exploding Topics better?
It depends on the job. Brand24 is best for brands tracking mentions, sentiment and reputation. while Exploding Topics is best for spotting rising topics and market trends early. If you need to discover viral content across every network and act on it as a team, ViralHunt does both jobs in one tool.
What is the best Brand24 alternative?
ViralHunt is a strong alternative: it tracks viral posts across 8+ networks in real time and adds an editorial board, AI content studio and team chat in a single, affordable tool.
How much do Brand24 and Exploding Topics cost?
Brand24 starts at from ~$199/mo and Exploding Topics at from ~$39/mo. ViralHunt offers a 14-day free trial so you can compare before you pay.

See what's going viral in your niche right now

Start free — no credit card required.

Start free trial