Social listening answers one question: who is talking about you, where, and in what tone. It is a reputation and monitoring job, and the tools built for it are priced accordingly. Below is what each one costs, what that price actually covers, and which to buy for which situation.
Tool
Best for
Starting price
What that price covers
Free plan
Brand24
les marques qui suivent les mentions, le sentiment et la réputation
à partir de ~199 $/mois
1 user, 3 keywords, billed annually
Free trial
Sprout Social
les équipes qui gèrent et publient sur leurs propres comptes sociaux
from ~$79/seat/mo (annual), $99 monthly
1 seat, billed annually ($99 monthly)
Free trial
Hootsuite
planifier et gérer vos propres comptes sociaux
from ~$99/mo per user
1 user
Free trial
ViralHunt
discovering viral content and turning it into posts, as a team
from $29/mo
1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge
Yes, and it never expires
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Brand24
à partir de ~199 $/mois
Social listening
Brand24 est un outil de social listening qui surveille les mentions de votre marque ou de mots-clés sur les réseaux, les actualités, les blogs et les forums en temps réel, avec analyse de sentiment, résumés IA et détection d'anomalies. C'est fait pour le suivi de réputation et la part de voix, idéal pour savoir ce qu'on dit de vous, mais pas pour découvrir du contenu viral à réutiliser, et sans workflow de contenu.
Avantages
Suivi des mentions en temps réel avec sentiment
Résumés IA + détection d'anomalies
Intégrations Slack et CRM
Inconvénients
Centré sur l'écoute, pas un moteur de découverte virale
Sans workflow éditorial ni tableau
Prix selon le volume de mentions
A team of five:
$299/mo (annual) (the Team tier, the first with unlimited users).
Read off their own pricing page on 2026-09-02.
Sprout Social est une suite tout-en-un de gestion des réseaux : planification, boîte de réception unifiée, analytique et, sur les formules supérieures, social listening. Elle tourne autour de la gestion et de la publication sur vos propres comptes. Puissante et soignée, mais chère (prix par siège, avec l'écoute en module payant) et pas conçue pour découvrir ce qui devient viral sur les réseaux.
Avantages
Suite complète de publication + boîte de réception + analytique
Bon reporting et flux d'approbation
Social listening sur les formules supérieures
Inconvénients
Cher, prix par siège
Le social listening coûte en plus
Pas un outil de découverte virale multiplateforme
A team of five:
$395/mo (5 seats on Essentials, their cheapest plan).
Read off their own pricing page on 2026-09-02.
Hootsuite est l'un des outils de gestion de réseaux les plus connus : planifiez et publiez sur vos comptes, gérez une boîte de réception unifiée, lancez de l'analytique et du social listening basique depuis un seul tableau de bord. Au fond, c'est un planificateur centré sur les comptes que vous possédez, pas un outil pour découvrir du contenu viral entre les réseaux ni révéler des tendances que vous ne suivez pas encore.
Avantages
Planification et publication matures sur de nombreux comptes
Boîte de réception unifiée et analytique
Social listening basique inclus
Inconvénients
Centré sur la planification, pas la découverte virale
Le prix par siège grimpe vite
Sans radar viral multiplateforme
A team of five:
$495/mo (5 users on Standard, priced per user).
Read off their own pricing page on 2026-09-02.
ViralHunt is not a listening tool and does not track mentions of your brand. We watch posts rather than mentions, which is the opposite direction: what is performing right now regardless of whether anyone said your name. If reputation monitoring is the job, buy one of the tools above.
The dashboard, one section per network. This is the screen the tools above do not have, because none of them watches other people's posts.
Every price above was read off the vendor's own page and dated. ViralHunt has a free plan that does not expire, so you can check ours the same way.
Most comparison pages are written from marketing copy. This one is not.
each of these tools's pricing was read off their own pricing page, not from a third-party roundup.
Every capability we call partial says partial. We do not turn an almost into a tick.
Where each of these tools does something we do not, the table says so.
What we did not check, and why
We have not run each of these tools daily for weeks. We verify pricing, seat terms and documented capability; we do not publish an opinion on their interface that we have not earned.
Enterprise tiers behind a custom quote are out of scope, because there is no public figure to verify.
And one that cost us: for months this table said Ahrefs starts at $129/mo. It starts at $29, and they also run a free tier. We were overstating a competitor's price by 4.4x, in the direction that flattered us. We found it while verifying and corrected it. If you spot another one, it is a mistake rather than a tactic.
Frequently asked questions
How were these tools chosen?
They are the tools we are most often compared against in this category. Every figure comes from the vendor's own pricing page, read on the date shown on each comparison page, not from a third-party roundup.
Is this list ranked?
No. Ranking tools that answer different questions produces a number rather than an answer. Each entry says what it is the better buy for, and the section at the end says which to pick for which situation.
Where does ViralHunt sit?
ViralHunt is not a listening tool and does not track mentions of your brand. We watch posts rather than mentions, which is the opposite direction: what is performing right now regardless of whether anyone said your name. If reputation monitoring is the job, buy one of the tools above.
See what is viral in your niche right now
2.7 million posts measured across 12 networks. Free plan, no card, and it does not expire.
