#worldtour

We track 76 posts using #worldtour across 3 networks, carrying 73.6M engagement between them — an average of 968.5K per post.

It is used most on TikTok: 72 of the 76 posts we hold, 95% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →