#worldpenguinday

We track 28 posts using #worldpenguinday across 2 networks, carrying 32.9K engagement between them — an average of 1.2K per post.

It is used most on X / Twitter: 27 of the 28 posts we hold, 96% of the total.

And X / Twitter is not just where the volume is: it is also where the tag performs best per post, averaging 1.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →