#whplookbacks

We track 10 posts using #whplookbacks across 1 network, carrying 8.1M engagement between them — an average of 809.9K per post.

It is used most on Instagram: 10 of the 10 posts we hold, 100% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 809.9K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →