#whoifollow

We track 15 posts using #whoifollow across 1 network, carrying 8.7M engagement between them — an average of 580.9K per post.

It is used most on Instagram: 15 of the 15 posts we hold, 100% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 580.9K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →