#wbw

We track 26 posts using #wbw across 3 networks, carrying 3.5M engagement between them — an average of 134.6K per post.

It is used most on Instagram: 24 of the 26 posts we hold, 92% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 145.9K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →