#valentinesday

We track 222 posts using #valentinesday across 5 networks, carrying 38.4M engagement between them — an average of 172.8K per post.

It is used most on X / Twitter: 102 of the 222 posts we hold, 46% of the total.

Where it performs hardest per post, though, is Instagram, averaging 620.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →