#unboxing

We track 598 posts using #unboxing across 5 networks, carrying 40.1M engagement between them — an average of 67K per post.

It is used most on Douyin: 473 of the 598 posts we hold, 79% of the total.

Where it performs hardest per post, though, is TikTok, averaging 181.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →