#twins

We track 343 posts using #twins across 6 networks, carrying 43M engagement between them — an average of 125.5K per post.

It is used most on Douyin: 184 of the 343 posts we hold, 54% of the total.

Where it performs hardest per post, though, is TikTok, averaging 285.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →