#tokyo2020

We track 19 posts using #tokyo2020 across 3 networks, carrying 4.6M engagement between them — an average of 241.1K per post.

It is used most on Instagram: 11 of the 19 posts we hold, 58% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 360.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →