#sports

We track 2014 posts using #sports across 7 networks, carrying 182.9M engagement between them — an average of 90.8K per post.

It is used most on Douyin: 1252 of the 2014 posts we hold, 62% of the total.

Where it performs hardest per post, though, is Instagram, averaging 1.3M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →