#softpower

We track 8 posts using #softpower across 3 networks, carrying 3M engagement between them — an average of 374.1K per post.

It is used most on Instagram: 4 of the 8 posts we hold, 50% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 748.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →