#sleep

We track 374 posts using #sleep across 7 networks, carrying 27.3M engagement between them — an average of 73.1K per post.

It is used most on Instagram: 115 of the 374 posts we hold, 31% of the total.

Where it performs hardest per post, though, is Douyin, averaging 221K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →