#scienceismagic

We track 232 posts using #scienceismagic across 3 networks, carrying 23.4M engagement between them — an average of 101.1K per post.

It is used most on TikTok: 212 of the 232 posts we hold, 91% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 108.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →