#real

We track 218 posts using #real across 5 networks, carrying 28.8M engagement between them — an average of 132.3K per post.

It is used most on Pinterest: 82 of the 218 posts we hold, 38% of the total.

Where it performs hardest per post, though, is TikTok, averaging 377.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →