#principle

We track 29 posts using #principle across 3 networks, carrying 2.5M engagement between them — an average of 85.8K per post.

It is used most on Douyin: 24 of the 29 posts we hold, 83% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 98.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →