#principal

We track 13 posts using #principal across 2 networks, carrying 4.1M engagement between them — an average of 318K per post.

It is used most on Douyin: 11 of the 13 posts we hold, 85% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 298.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →