#pov

We track 326 posts using #pov across 6 networks, carrying 82.6M engagement between them — an average of 253.4K per post.

It is used most on TikTok: 164 of the 326 posts we hold, 50% of the total.

Where it performs hardest per post, though, is Instagram, averaging 544.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →